THE TASK
To develop a logo for the brand of handmade soy candles “Charmo”. The logo should complement the aesthetics and feel of the candles. Target clients should see the high-quality and uniqueness of the product, feel comfort and peace of mind. It must also convey the attention to detail and luxury.
TARGET AUDIENCE
1) Women, age 20-45, the price doesn’t matter, they are attracted by the quality and uniqueness of the product. They love themselves and the comfort around them.
To develop a logo for the brand of handmade soy candles “Charmo”. The logo should complement the aesthetics and feel of the candles. Target clients should see the high-quality and uniqueness of the product, feel comfort and peace of mind. It must also convey the attention to detail and luxury.
TARGET AUDIENCE
1) Women, age 20-45, the price doesn’t matter, they are attracted by the quality and uniqueness of the product. They love themselves and the comfort around them.
2) Cooperation with beauty and massage studios, yoga centers, restaurants, hotels, corporate orders.
Main brand features:
Elegance
Self love
Admiration
Сosiness and calmness
Main brand features:
Elegance
Self love
Admiration
Сosiness and calmness
THE solution
The logo looks stylish, elegant and luxurious. The combination of an individually created font in the name, a laconic monogram and 2 contrasting fonts forms a memorable “expensive” brand image.
The logo looks stylish, elegant and luxurious. The combination of an individually created font in the name, a laconic monogram and 2 contrasting fonts forms a memorable “expensive” brand image.
Also, the phrase “inspired by France” indicates the high-quality of the candles.
Every detail is thought out.
The logo perfectly reflects the brand’s values: high quality, uniqueness of the product, attention to detail, luxury and the comfort at the same time.
